• Melissa Gouty

Millennials and Email: Yes! Yes! Yes!

If you think that e-mail is not a powerful tool with the younger crowd, think again. According to an Adestra Consumer Adoption and Usage Study, a whopping 73% of millennials prefer to receive communications from businesses to come via e-mail.

Why is this important?

Millennials make up one-quarter of the United States population - 83.1 million people - and are the most diverse generation ever.

A huge potential target group for your business.

Think about it. 73% of 83.1 million is 60,663 million people who PREFER to get business communications through e-mail instead of text, direct mail, or conventional advertising.

Do you have a compelling e-newsletter? A consistent e-mail strategy?

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