• Melissa Gouty

Millennials and Email: Yes! Yes! Yes!


If you think that e-mail is not a powerful tool with the younger crowd, think again. According to an Adestra Consumer Adoption and Usage Study, a whopping 73% of millennials prefer to receive communications from businesses to come via e-mail.


Why is this important?


Millennials make up one-quarter of the United States population - 83.1 million people - and are the most diverse generation ever.


A huge potential target group for your business.


Think about it. 73% of 83.1 million is 60,663 million people who PREFER to get business communications through e-mail instead of text, direct mail, or conventional advertising.


Do you have a compelling e-newsletter? A consistent e-mail strategy?