• Melissa Gouty

How to Get Better Open Rates on Emails

Deciding to open an email
Photo by Yogas Design on Unsplash

The average open rate on an email is between 15-28%, depending on your industry.

No matter what your business, you can improve email open rates with simple steps:

Concentrate on the subject line:

* Make it interesting and clear

* Then personalize it.

* Keep it short.

Emphasize content, not sales:

* "Tell, don't sell."

* Provide valuable content that helps your customers.

* Focus on relationship-building.

Segment your list:

* The more targeted the message, the higher the open rates.

* When you enroll subscribers, make sure to ask about specific interests.

Evaluate your list:

* Eliminate inactive subscribers

* Review bounced emails

Preview how your email looks on a mobile device. * 61% of people now open emails on mobile devices.

* Apple Iphone is the most often-used device for opening emails.

Determine the best time for sending:

* Tuesdays are the best days, then Fridays, Then Wednesdays.

* Evenings between 7:00 and 9:00 generate an open rate of 48%.

* Mornings between 5:00-6:00 a.m. stimulate an open rate of 37%.

* Avoid sending on Monday, Saturday, or Monday.

Email is a powerful, cost-effective marketing tool. Make the most of it by making sure your emails have a great open rate.

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