• Melissa Gouty

How to Get Better Open Rates on Emails


Photo by Yogas Design on Unsplash

The average open rate on an email is between 15-28%, depending on your industry.


No matter what your business, you can improve email open rates with simple steps:


Concentrate on the subject line:


* Make it interesting and clear

* Then personalize it.

* Keep it short.


Emphasize content, not sales:


* "Tell, don't sell."

* Provide valuable content that helps your customers.

* Focus on relationship-building.


Segment your list:


* The more targeted the message, the higher the open rates.

* When you enroll subscribers, make sure to ask about specific interests.


Evaluate your list:


* Eliminate inactive subscribers

* Review bounced emails


Preview how your email looks on a mobile device. * 61% of people now open emails on mobile devices.

* Apple Iphone is the most often-used device for opening emails.

Determine the best time for sending:


* Tuesdays are the best days, then Fridays, Then Wednesdays.

* Evenings between 7:00 and 9:00 generate an open rate of 48%.

* Mornings between 5:00-6:00 a.m. stimulate an open rate of 37%.

* Avoid sending on Monday, Saturday, or Monday.


Email is a powerful, cost-effective marketing tool. Make the most of it by making sure your emails have a great open rate.