• Melissa Gouty

Here's how articles can sell your product


Yes, social media is important to your business.


Absolutely, value-laden blogs work.


Sure, emails and newsletters heighten brand awareness.


But did you know that a series of articles promoting a product works better than a print advertisement?


80% of the decision-makers in the B2B world would rather read a series of articles about a product than see an advertisement.


Think about this. A series of articles provides multiple opportunities to showcase your product. An advertisement is a one-shot opportunity.


A series of articles presents the product from various perspectives, delivered to clients at different times.


Tell your story in easy-to-digest segments. Think of it like compelling, serial reading for the astute buyer.