• Melissa Gouty

Here's how articles can sell your product

Yes, social media is important to your business.

Absolutely, value-laden blogs work.

Sure, emails and newsletters heighten brand awareness.

But did you know that a series of articles promoting a product works better than a print advertisement?

80% of the decision-makers in the B2B world would rather read a series of articles about a product than see an advertisement.

Think about this. A series of articles provides multiple opportunities to showcase your product. An advertisement is a one-shot opportunity.

A series of articles presents the product from various perspectives, delivered to clients at different times.

Tell your story in easy-to-digest segments. Think of it like compelling, serial reading for the astute buyer.

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