Melissa GoutyJun 2, 20221 min readChanging the Stereotypes of Tea-Drinkers How to create a new following for an old product A promotional photo for a tea-blend by Pitch Black North in collaboration with the band Cradle of Filth. Credit: CallyNicole Arsenault / Featured in NYT articleNew approaches create new audiences - even for ancient products.
How to create a new following for an old product A promotional photo for a tea-blend by Pitch Black North in collaboration with the band Cradle of Filth. Credit: CallyNicole Arsenault / Featured in NYT articleNew approaches create new audiences - even for ancient products.
