• Melissa Gouty

Divide and Conquer: Increase Sales With Segmentation


Photo by William Felker on Unsplash

Yea!


Finally. You've grown your email list to three times its original size. You've worked hard to add customers to your database and to send out a newsletter once a week. And it's working. Sales are up.


But that large email list is only the starting point. What would happen if you divided your customer email list into small groups based on their usage of your product? The size of company? Their location? Their specialty?


Dividing your list is called "segmentation."


And segmentation works. Marketers who use segmented campaigns note as much as 760% increase in revenue.


That is not a typo.


I did not mean 76% increase.


760% increase in revenue.


Imagine that.


Segmentation is an effective strategy, a perfect illustration that dividing and conquering works.