• Melissa Gouty

A Dozen Kinds of Content


Photo: Kelly Neil on Unsplash

Business-to-business companies need huge amounts of quality content to be successful.


In fact, the dynamic, savvy marketing guru, Ann Handley says that 93% of B2Bs use content in their marketing strategies.


And it's not just a couple kinds of content...It's a dozen different content tactics.


Think about it. Blogs, videos, podcasts, webinars, Facebook, Twitter, Instagram, Pinterest, white papers, case studies, e-mails, newsletters, brochures, and print advertisements. (That's 14 kinds of content right there, in case you're counting... more when you consider sales letters, presentations, trade shows, speeches, and annual reports.)


That's a lot of words!


You can't win customers with crappy content. Quality counts.


Professional copywriters know how to write high-caliber content for each tactic needed, and they can keep up with the never-ending demand.


No scrambled messages. Just hard-boiled content.


Just what you need for the dozens of tactics your business needs to succeed.


(From Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content) by Ann Handley.)