• Melissa Gouty

A Dozen Kinds of Content

B2Bs need a dozen different kinds of content
Photo: Kelly Neil on Unsplash

Business-to-business companies need huge amounts of quality content to be successful.

In fact, the dynamic, savvy marketing guru, Ann Handley says that 93% of B2Bs use content in their marketing strategies.

And it's not just a couple kinds of content...It's a dozen different content tactics.

Think about it. Blogs, videos, podcasts, webinars, Facebook, Twitter, Instagram, Pinterest, white papers, case studies, e-mails, newsletters, brochures, and print advertisements. (That's 14 kinds of content right there, in case you're counting... more when you consider sales letters, presentations, trade shows, speeches, and annual reports.)

That's a lot of words!

You can't win customers with crappy content. Quality counts.

Professional copywriters know how to write high-caliber content for each tactic needed, and they can keep up with the never-ending demand.

No scrambled messages. Just hard-boiled content.

Just what you need for the dozens of tactics your business needs to succeed.

(From Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content) by Ann Handley.)

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