A Dozen Kinds of Content
Business-to-business companies need huge amounts of quality content to be successful.
In fact, the dynamic, savvy marketing guru, Ann Handley says that 93% of B2Bs use content in their marketing strategies.
And it's not just a couple kinds of content...It's a dozen different content tactics.
Think about it. Blogs, videos, podcasts, webinars, Facebook, Twitter, Instagram, Pinterest, white papers, case studies, e-mails, newsletters, brochures, and print advertisements. (That's 14 kinds of content right there, in case you're counting... more when you consider sales letters, presentations, trade shows, speeches, and annual reports.)
That's a lot of words!
You can't win customers with crappy content. Quality counts.
Professional copywriters know how to write high-caliber content for each tactic needed, and they can keep up with the never-ending demand.
No scrambled messages. Just hard-boiled content.
Just what you need for the dozens of tactics your business needs to succeed.
(From Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content) by Ann Handley.)