Melissa Gouty
3 Decisive Battle Plans to Conquer the Dragon of Discouragement
The dragon of discouragement threatens us all. Three strategies to battle the demon are to FACE IT, FIGHT IT, or FLEE IT.
Melissa Gouty
- Jan 8, 2020
- 4 min
Simple, Secret Weapon for Better Response Rates
If you want higher open rates and more click-throughs, then use the powerful, persuasive emoji in your work.
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Melissa Gouty
- Oct 23, 2019
- 0 min
Mastering Your Marketing Infographic
Master Your Marketing with email marketing that engages the audience and uses simple copywriting techniques.
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Melissa Gouty
- Oct 23, 2019
- 1 min
How to Get Better Open Rates on Emails
Email marketing is a powerful tool. Get the best open rates by following simple steps.
8 views0 comments
Melissa Gouty
- Oct 20, 2019
- 3 min
Riding the Beast: Facing the Fear Between Jobs
Taking action while unemployed will propel you toward your next opportunity. Ride the beast of fear. Fight it with career-building steps.
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Melissa Gouty
- Oct 10, 2019
- 1 min
What? Increase your clicks by 371%?
Using at least one Call to Action in every email can increase clicks by 371% and sales up to 1617%.
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Melissa Gouty
- Oct 2, 2019
- 7 min
AI, Copywriting, and Belief in the Human Heart
So why does the idea of Artificial Intelligence and its role in our daily activities frighten so many people? Particularly copywriters?
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Melissa Gouty
- Sep 25, 2019
- 1 min
Divide and Conquer: Increase Sales With Segmentation
Market segmentation is an effective strategy, producing up to 760% increase in revenue.
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Melissa Gouty
- Sep 18, 2019
- 1 min
B2B Marketers KNOW Email Works
59% of B2B marketers cite email as their most effective channel for generating revenue.
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Melissa Gouty
- Sep 11, 2019
- 1 min
Send More Email Reminders and See How Polite Persistence Pays
Sending 3 email reminders about abandoned shopping carts results in 69% more sales.
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Melissa Gouty
- Sep 4, 2019
- 1 min
A Dozen Kinds of Content
Successful B2Bs utilize at least a dozen different kinds of content.
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Melissa Gouty
- Aug 28, 2019
- 1 min
Here's how articles can sell your product
A series of articles about your product is better than a print advertisement.
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Melissa Gouty
- Aug 21, 2019
- 1 min
Emails and Emojis. A Dynamic Duo.
Emojis make your emails more successful.
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