Melissa Gouty Oct 17, 2020 4 min 3 Decisive Battle Plans to Conquer the Dragon of Discouragement The dragon of discouragement threatens us all. Three strategies to battle the demon are to FACE IT, FIGHT IT, or FLEE IT.
Melissa Gouty Jan 8, 2020 4 min Simple, Secret Weapon for Better Response Rates If you want higher open rates and more click-throughs, then use the powerful, persuasive emoji in your work.
Melissa Gouty Oct 23, 2019 0 min Mastering Your Marketing Infographic Master Your Marketing with email marketing that engages the audience and uses simple copywriting techniques.
Melissa Gouty Oct 23, 2019 1 min How to Get Better Open Rates on Emails Email marketing is a powerful tool. Get the best open rates by following simple steps.
Melissa Gouty Oct 20, 2019 3 min Riding the Beast: Facing the Fear Between Jobs Taking action while unemployed will propel you toward your next opportunity. Ride the beast of fear. Fight it with career-building steps.
Melissa Gouty Oct 10, 2019 1 min What? Increase your clicks by 371%? Using at least one Call to Action in every email can increase clicks by 371% and sales up to 1617%.
Melissa Gouty Oct 2, 2019 7 min AI, Copywriting, and Belief in the Human Heart So why does the idea of Artificial Intelligence and its role in our daily activities frighten so many people? Particularly copywriters?
Melissa Gouty Sep 25, 2019 1 min Divide and Conquer: Increase Sales With Segmentation Market segmentation is an effective strategy, producing up to 760% increase in revenue.
Melissa Gouty Sep 18, 2019 1 min B2B Marketers KNOW Email Works 59% of B2B marketers cite email as their most effective channel for generating revenue.
Melissa Gouty Sep 11, 2019 1 min Send More Email Reminders and See How Polite Persistence Pays Sending 3 email reminders about abandoned shopping carts results in 69% more sales.
Melissa Gouty Sep 4, 2019 1 min A Dozen Kinds of Content Successful B2Bs utilize at least a dozen different kinds of content.
Melissa Gouty Aug 28, 2019 1 min Here's how articles can sell your product A series of articles about your product is better than a print advertisement.
Melissa Gouty Aug 21, 2019 1 min Emails and Emojis. A Dynamic Duo. Emojis make your emails more successful.
