Marketing

How Insinkerator Marketed Itself to the Top of the Food Chain

How Often Should You Change Your Air Filter?

Five Fantastic Reasons to Get a Mini-Split, Ductless Air Conditioner

How Insinkerator Marketed Itself to the Top of the Food Chain

When garbage disposals were a new thing, they were tough to sell. Here are 8 ways Insinkerator marketed itself to the top of the food chain.

The Epic, Blockbuster Marketing of Dude Wipes - and How To Copy It

Great marketing made four guys from Chicago wealthy men by promoting their unusual product, Dude Wipes.

Marketing Lessons from Amazon's Laugh-Aloud Commercial for Feminists

Why has Amazon grown exponentially? One of the reasons is because of superior marketing to targeted audiences.

4 Strategies that Launched the Bikini to the Top

Ever wonder how a tiny bit of fabric became a fashion icon? Brilliant marketing launched the bikini to the top.

Changing the Stereotypes of Tea-Drinkers

Good marketers can create new audiences even for the most ancient products.