How Insinkerator Marketed Itself to the Top of the Food Chain
When garbage disposals were a new thing, they were tough to sell. Here are 8 ways Insinkerator marketed itself to the top of the food chain.
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Melissa Gouty
- Sep 21, 2022
- 1 min
How Often Should You Change Your Air Filter?
One of the most commonly asked question in HVAC is "How often should I change my air filter?" Here's the honest answer.
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Melissa Gouty
- Sep 5, 2022
- 1 min
Five Fantastic Reasons to Get a Mini-Split, Ductless Air Conditioner
Even without existing ductwork, you can have complete cool and comfort with a mini-split air, ductless air conditioner.
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Melissa Gouty
- Sep 4, 2022
- 1 min
How Your Air Conditioner Can Now Kill COVID.
The Reme Halo Air Filtration System has been proven to kill COVID. Here are the facts.
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Melissa Gouty
- Sep 2, 2022
- 1 min
Ceiling Fans Are Actually Worth the Investment For These Four Reasons
Even if you have air conditioning, ceiling fans are great investments. Here are four reasons why.
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Melissa Gouty
- Aug 31, 2022
- 1 min
Can You Really Clean the Drain with Baking Soda and Vinegar?
Can you really clean the drain with baking soda and vinegar? Absolutely. Science shows us why.
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Melissa Gouty
- Aug 30, 2022
- 1 min
Does It Really Make a Difference What Kind of Toilet Paper I Buy?
A lot of decision-making goes into buying toilet paper. Does it matter which you choose? Consider ply, materials, fragrance, feel, and cost.
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Melissa Gouty
- Aug 29, 2022
- 1 min
Six Fascinating Facts You May Not Know About Your Toilet
Your toilet has an astounding history, from ancient times to now. Here are six fascinating facts you may not know about your toilet.
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Melissa Gouty
- Aug 27, 2022
- 1 min
Why Flushable Wipes Are Nice for You But Terrible for Your Plumbing
Even though your wipes says "flushable," they may be causing terrible damage to your toilet and to the entire sewer system!
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Melissa Gouty
- Aug 25, 2022
- 1 min
Why Humans Have Always Had a Great Love Affair with Toilet Paper
Toilet paper has come a long way since the beginning of time. It is a luxury that humans love and are very, very attached to.
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Melissa Gouty
- Jun 30, 2022
- 1 min
The Epic, Blockbuster Marketing of Dude Wipes - and How To Copy It
Great marketing made four guys from Chicago wealthy men by promoting their unusual product, Dude Wipes.
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Melissa Gouty
- Jun 16, 2022
- 1 min
Marketing Lessons from Amazon's Laugh-Aloud Commercial for Feminists
Why has Amazon grown exponentially? One of the reasons is because of superior marketing to targeted audiences.
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Melissa Gouty
- Jun 9, 2022
- 1 min
4 Strategies that Launched the Bikini to the Top
Ever wonder how a tiny bit of fabric became a fashion icon? Brilliant marketing launched the bikini to the top.
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Melissa Gouty
- Jun 2, 2022
- 1 min
Changing the Stereotypes of Tea-Drinkers
Good marketers can create new audiences even for the most ancient products.
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Melissa Gouty
- May 26, 2022
- 1 min
7 Interesting Facts about Father's Day You May Not Know
It took a while for Father's Day to become an official holiday, and it happened, in part, due to retailers hoping to sell "man gifts."
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Melissa Gouty
- May 25, 2022
- 1 min
Twelve Really Cool Facts About Groundhog Day You Can't Wait to Learn
Even before the movie "Groundhog Day," we celebrated this strange holiday. Here are 12 really cool facts about Groundhog Day.
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